Search intent
SEO & AI searchDefinition
Search intent is the goal behind a query: to learn (informational), to find a site (navigational), to compare options (commercial), or to act (transactional). Matching a page’s format and depth to intent decides whether it can rank and whether the visit converts.
Engines infer intent and shape SERPs around it, so content that fights the intent loses regardless of quality. A 3,000-word essay cannot rank for a query the engine reads as transactional, and a product page will not win an informational one.
Intent mapping drives site architecture: informational queries feed blogs, guides, and glossaries; commercial queries feed comparisons; transactional queries land on pricing and signup. Every content plan starts by sorting target queries into these buckets.
How Savra puts it to work
Savra’s SEO domain classifies keyword intent with live SERP evidence and assigns each query to the right template on your site, so pages compete in the format the engine already prefers.
People also ask
What are the four types of search intent?
Informational (learn), navigational (reach a specific site), commercial (compare before buying), transactional (buy or sign up). Some queries blend two.
How do I find a keyword’s intent?
Look at what ranks now. The current SERP is the engine’s declaration of intent: if it is full of comparisons, write a comparison.
Related terms
Where this lives in Savra
See how Savra puts search intent to work.
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