Terms of Service

1. Agreement to terms

These Terms of Service (“Terms”) are a binding agreement between you (“you,” “your,” or “Customer”) and Brava Tactical Inc., a British Columbia corporation doing business as “Savra” (“Savra,” “we,” “us,” or “our”), governing your access to and use of the Savra platform, websites, applications, and related services (collectively, the “Service”), available at savra.ai, app.savra.ai, and related subdomains.

By accessing or using the Service, creating an account, or clicking to accept these Terms, you agree to be bound by them and by our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the Service.

If you are using the Service on behalf of an organization, you represent that you have authority to bind that organization, and “you” refers to that organization.

2. Eligibility and accounts

You must be at least 18 years old and able to form a binding contract to use the Service.
You must provide accurate account information and keep it current.
You are responsible for safeguarding your credentials and for all activity under your account.
Notify us promptly at support@savra.ai of any unauthorized use or security breach.

We use a third-party authentication provider (Clerk) to manage sign-in; your use of that sign-in is also subject to the provider’s terms.

3. The Service

Savra is a multi-tenant, AI-powered marketing platform that provides AI agents, chat, content generation, analytics and SEO insights, advertising analysis, and related features. The Service may let you connect third-party accounts (such as Google, Meta/Facebook, Instagram, and LinkedIn) so the Service can read and analyze your data and generate outputs.

We may add, modify, or discontinue features at any time. We will use reasonable efforts to notify you of material changes that adversely affect paid functionality.

4. Plans, fees, and billing

Some features require a paid subscription. Fees, billing frequency, and plan limits are described at the point of purchase.
Payments are processed by our payment processor (Stripe). You authorize us and our processor to charge your payment method for all applicable fees.
Unless otherwise stated, subscriptions renew automatically at the end of each billing cycle until cancelled. You may cancel at any time, effective at the end of the current cycle.
Except as required by law or expressly stated, fees are non-refundable.
We may change pricing prospectively; changes apply to the next billing cycle and we will give reasonable notice.
You are responsible for any applicable taxes.

Current plans and prices are listed on the pricing page.

5. Connected accounts and third-party services

When you connect a third-party account, you authorize Savra to access and process data from that service through its official APIs, limited to the permissions you grant. Your use of those third-party services remains subject to their own terms and policies, including:

Google — your use of Google data through the Service is subject to the Google API Services User Data Policy (including its Limited Use requirements) and the Google Ads and Google APIs terms. Savra’s use and transfer of information received from Google APIs adheres to that policy. See Privacy Policy Section 3 for details.

Meta/Facebook, Instagram, LinkedIn, and other providers you connect — subject to their respective platform terms.

You are responsible for ensuring you have the rights and authority to connect any account and to allow Savra to access the associated data. You can disconnect any account at any time.

6. AI-generated content and acceptable use

6.1 Nature of AI output

The Service uses AI models to generate content, analysis, and recommendations (“Output”). Output may be inaccurate, incomplete, or unsuitable for your purposes and is provided for your evaluation. You are responsible for reviewing Output before relying on or publishing it. Output is not professional (legal, financial, medical, or other) advice. Given the nature of AI, the same or similar Output may be generated for other users; we make no exclusivity guarantee as to non-unique Output.

6.2 Acceptable use

You agree not to, and not to permit anyone to:

use the Service in violation of any law or third-party right, or the terms of any connected platform;
upload or generate content that is unlawful, infringing, defamatory, harassing, hateful, or that contains malware;
attempt to access data or accounts that are not yours, or breach multi-tenant isolation;
reverse engineer, scrape, overload, disrupt, or circumvent the Service’s security or rate limits, or use it to build a competing product;
use the Service to generate spam, deceptive content, or to harm others; or
misrepresent AI Output as human-created where prohibited, or otherwise use Output in a deceptive or harmful manner.

We may suspend or terminate access for violations.

7. Your content

7.1 Ownership

As between you and Savra, you retain all rights to the content and data you submit to or connect with the Service (“Customer Data”), and, to the extent permitted by applicable law and the underlying AI providers’ terms, to the Output generated for you.

7.2 License to operate the Service

You grant us a non-exclusive, worldwide license to host, process, transmit, and display Customer Data and to use our sub-processors (including AI model providers) solely to provide, secure, and improve the Service for you and as described in the Privacy Policy. We do not use your Customer Data or connected-account data to train generalized AI/ML models, and we do not sell it.

7.3 Responsibility

You represent that you have the necessary rights to your Customer Data and that it, and your use of the Service, do not violate any law or third-party right.

8. Intellectual property

The Service, including its software, design, and trademarks, is owned by Savra and its licensors and is protected by intellectual-property laws. Except for the rights expressly granted to you, we reserve all rights. You may not use our name, logos, or branding without our prior written consent — the permitted uses and the brand files themselves are set out on the press and brand kit page.

9. Feedback

If you give us feedback or suggestions, you grant us a perpetual, irrevocable, royalty-free license to use it without restriction or obligation to you.

10. Confidentiality and security

We implement reasonable security measures as described in the Privacy Policy, including encryption of OAuth tokens at rest, encryption in transit, and tenant isolation. No system is perfectly secure, and you use the Service at your own risk to the extent permitted by law. Our current posture is summarized on Security & trust.

11. Disclaimers

THE SERVICE AND ALL OUTPUT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT OUTPUT WILL BE ACCURATE OR RELIABLE. SOME JURISDICTIONS DO NOT ALLOW CERTAIN DISCLAIMERS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

12. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, SAVRA AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AND SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUES, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS. OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED UNITED STATES DOLLARS (USD 100). THESE LIMITATIONS APPLY EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

13. Indemnification

You will defend, indemnify, and hold harmless Savra and its affiliates from and against any claims, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising out of your Customer Data, your use of the Service, your connected accounts, or your violation of these Terms or applicable law.

14. Term, suspension, and termination

These Terms apply while you use the Service. You may stop using the Service and close your account at any time. We may suspend or terminate your access if you breach these Terms, if required by law, or to protect the Service or other users. Upon termination, your right to use the Service ceases; provisions that by their nature should survive (including Sections 7.1, 8 through 13, and 15 through 16) will survive. We will handle your data on termination as described in the Privacy Policy.

15. Governing law and disputes

These Terms are governed by the laws of the Province of British Columbia, Canada, without regard to conflict-of-laws principles. The exclusive venue for any dispute will be the courts of the Province of British Columbia, Canada, and you consent to their jurisdiction, except where applicable law provides otherwise.

16. Changes to these Terms

We may update these Terms from time to time. When we make material changes, we will update the “Last updated” date and, where appropriate, provide additional notice. Your continued use of the Service after the changes take effect constitutes acceptance.

17. General

Entire agreement: these Terms and the Privacy Policy are the entire agreement between you and Savra regarding the Service.
Severability: if any provision is unenforceable, the rest remains in effect.
No waiver: our failure to enforce a provision is not a waiver.
Assignment: you may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.
Force majeure: we are not liable for delays or failures caused by events beyond our reasonable control.

18. Contact us

Savra, operated by Brava Tactical Inc.
Email: support@savra.ai
Address: North Vancouver, British Columbia, Canada

You can also reach us through the contact page.