Topic cluster
SEO & AI searchDefinition
A topic cluster is a hub-and-spoke content structure: one pillar page covers a subject broadly, and linked spoke pages cover its subtopics in depth. The internal links between them concentrate authority and tell search engines the site owns the topic, not just one keyword.
Clusters mirror how engines evaluate expertise. Twenty interlinked pages on brand voice (a pillar plus guides, posts, and definitions) demonstrate coverage in a way one long page cannot, and each spoke can target a query the pillar is too broad for.
The links carry the strategy. Spokes link up to the pillar, sideways to sibling spokes, and the pillar indexes its spokes, so authority flows to the page that should rank for the head term.
How Savra puts it to work
Savra’s site architecture runs on clusters: each solution page acts as a pillar, fed by guides, posts, and glossary terms like this one. The SEO domain plans the same structure for your content.
People also ask
How big should a topic cluster be?
Big enough to cover the subtopics a buyer asks about, usually 8 to 25 spokes. Coverage beats count; empty spokes dilute.
What is the difference between a pillar page and a landing page?
A pillar organizes and links a topic’s content for depth; a landing page converts a single intent. A solutions page can play both roles if structured for it.
Related terms
Where this lives in Savra
See how Savra puts topic cluster to work.
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