Internal linking
SEO & AI searchDefinition
Internal linking is connecting pages within your own site so authority, context, and readers flow between them. Engines use internal links to discover pages, understand relationships, and decide which page should rank; readers use them to go deeper without searching again.
Internal links are the cheapest SEO lever you fully control. Descriptive anchor text tells engines what the target page is about, and a deliberate link graph (hubs indexing spokes, spokes linking related spokes) beats a pile of orphan pages every time.
The common failure is drift: new pages ship without links in or out, so crawlers find them late and rank them nowhere. Treat links as part of the page template, not an editorial afterthought.
How Savra puts it to work
Savra bakes linking into structure: glossary terms link related terms, their owning solution page, and deeper posts, exactly the mesh this page sits in. Its SEO audits flag orphan pages on your site.
People also ask
How many internal links should a page have?
As many as genuinely help the reader, typically 3 to 10 contextual links in the body. Relevance and anchor clarity matter more than the count.
Do internal links pass authority?
Yes. Link equity flows through internal links, which is why hub pages that many pages link to tend to outrank isolated ones.
Related terms
Where this lives in Savra
See how Savra puts internal linking to work.
Does your brand sound like itself?
Run the free 90-second Brand Genome audit and see where your marketing drifts off-voice.