SERP
SEO & AI searchDefinition
SERP stands for search engine results page: everything a search engine returns for a query, including organic listings, paid ads, and features like AI Overviews, featured snippets, People Also Ask, maps, and shopping carousels. Modern SEO is about winning space on the SERP, whatever shape it takes.
SERPs vary by intent. A definitional query returns an AI answer and People Also Ask; a commercial query returns ads and comparison content; a local query returns a map pack. Reading the SERP for your target query tells you what format the engine believes searchers want.
SERP features keep absorbing clicks. Featured snippets, AI Overviews, and PAA answer many queries in place, which is why zero-click strategy (being the cited source) now sits alongside ranking strategy.
How Savra puts it to work
Savra’s research and SEO domains read live SERPs for your queries, analyze who owns which features, and shape your pages to the formats those SERPs reward.
People also ask
What are SERP features?
Any non-standard result block: AI Overviews, featured snippets, People Also Ask, image and video packs, local maps, sitelinks. Each has its own optimization path.
Why did my traffic drop while my rankings held?
The SERP layout likely changed. An AI Overview or featured snippet above you can absorb clicks even while your position stays the same.
Related terms
Where this lives in Savra
See how Savra puts serp to work.
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