ROAS
AdvertisingDefinition
ROAS (return on ad spend) is revenue attributed to advertising divided by what the advertising cost. A ROAS of 4 means each dollar of spend returned four in revenue. It is the headline efficiency metric for paid campaigns, read best alongside margin and volume.
ROAS is only as honest as its attribution. Platform-reported ROAS counts platform-attributed conversions with generous windows; blended ROAS (all revenue over all spend) is cruder and harder to fool. Most teams watch both.
Target ROAS depends on margin. A 3x ROAS on 80 percent margins prints money; the same number on 20 percent margins loses it. Scaling usually compresses ROAS, so the question is what efficiency you can hold at the volume you want.
How Savra puts it to work
Savra connects to Google Ads first-party, reads live campaign performance, and scores your account health from 0 to 100 across 190+ checks, so you see where spend leaks before ROAS says so.
People also ask
What is a good ROAS?
Break-even ROAS equals 1 divided by your margin. Below that loses money; a common working target is 3 to 4x, adjusted for lifetime value.
What is the difference between ROAS and ROI?
ROAS compares revenue to ad spend alone; ROI nets out all costs. ROAS steers campaigns, ROI judges the business.
Related terms
Where this lives in Savra
See how Savra puts roas to work.
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