Ad health score
AdvertisingDefinition
An ad health score is a single 0–100 grade for how well an ad account is set up and spending: structure, tracking, targeting, creative, and budget efficiency rolled into one number. Savra computes yours from 190+ automated checks against your live Google Ads data.
Ad accounts decay quietly: conversion tracking breaks, search terms drift, budgets pool in fatigued campaigns. Point-in-time agency audits catch this twice a year; a computed score catches it continuously and shows which subsystem is bleeding.
A useful score is diagnostic, not just a grade. Each failing check names the fix (a setting, a negative keyword list, a tracking repair), so the score doubles as a prioritized work queue.
How Savra puts it to work
Connect Google Ads through Google’s own OAuth and Savra scores the account from live data: 190+ checks, a 0–100 result, and plain-language explanations of where the spend leaks are.
People also ask
What does an ad health score check?
Account structure, conversion tracking integrity, targeting and negatives, creative coverage, and budget allocation, each contributing weighted checks to the total.
How often should I check my ad health score?
A weekly glance and a monthly review. The value of a continuous score is catching a tracking break in days rather than at quarter’s end.
Related terms
Where this lives in Savra
See how Savra puts ad health score to work.
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