Paid Ads
What a 0–100 ad health score measures across 190+ checks, and which ones catch the most wasted budget before it burns.
Author
Nile
Product Manager
Product manager at Savra. Writes the practical guides: what to hand to AI, what to keep, and how small teams run it.
Guides by Nile
The Paid Ads Health Playbook
The 0–100 health score, the checks that stop waste, and creative that resists fatigue.
Paid Ads
4 min read · Updated Jul 18, 2026
AI Marketing for Small Business: The One-Person Stack
What to automate first, the hour-a-day weekly rhythm, and the honest budget math for a founder running marketing solo.
AI Marketing
5 min read · Updated Jul 15, 2026
How to Get Your Brand Cited by ChatGPT and Perplexity
The practical citation play for AI search: make your brand retrievable, quotable, and present where ChatGPT and Perplexity already look.
AI SEO
5 min read · Updated Jul 13, 2026
The First-Party Analytics Playbook
GA4, Search Console, and Ads in one brain: questions in plain English, answers from live data.
Analytics
3 min read · Updated Jul 12, 2026
15 Marketing Jobs You Can Hand to AI Today
Fifteen concrete jobs AI can run today, each with what to check before it ships and the trap that catches most teams.
AI Marketing
6 min read · Updated Jul 11, 2026
Articles by Nile
Paid Ads
Creative drives roughly half of ad sales, far more than targeting. How to generate on-brand ad variations across five networks without losing the voice.
AI SEO
Answer engine optimization in plain terms: what AEO is, why AI citations matter now, and the three moves that start earning them.
Analytics
Why screenshot reporting fails, and what changes when you connect GA4, Search Console, and Google Ads live: one source of truth, answers in plain English.
Analytics
The five questions a founder actually asks their analytics, and how to answer each from live GA4 data without SQL, Looker, or a data team.