Sender reputation
EmailDefinition
Sender reputation is the score inbox providers keep on your sending domain and IP, built from bounce rates, spam complaints, engagement, and authentication. It decides whether your email lands in the inbox, the spam folder, or nowhere. Reputation is earned slowly and burned fast.
Providers read behavior: hard bounces say your list is stale, complaints say you were not wanted, dead-address sends say you bought the list. Authentication (SPF, DKIM, DMARC) proves you are you; engagement proves people want the mail.
Protecting reputation is mostly hygiene: verified lists, real opt-ins, easy unsubscribes, warmed-up volume, and pruning the disengaged before providers notice them ignoring you.
How Savra puts it to work
Savra’s email domain builds sequences on deliverability-safe practices, from list hygiene to send pacing, because the best-written email is worthless in a spam folder.
People also ask
How do I check my sender reputation?
Google Postmaster Tools for Gmail, plus your bounce and complaint rates in any sending platform. Complaints above 0.1 percent are a fire alarm.
Can a bad sender reputation be fixed?
Yes, over weeks: stop the practices that caused it, cut the list to engaged recipients, re-warm volume, and let providers watch the metrics recover.
Related terms
Where this lives in Savra
See how Savra puts sender reputation to work.
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