Brand Genome
Brand voiceDefinition
Brand Genome is Savra’s model of how your brand actually sounds: a scored profile built by auditing your live website, social, and email in about 90 seconds. It scores voice consistency from 0 to 100 per channel, flags off-brand copy, and becomes the grounding for everything Savra writes.
Most voice guidelines live in a PDF nobody opens. A Brand Genome is computed from what you have published, so it describes your real voice rather than your aspirational one. The gap between those two is usually where brands drift.
The audit reads your site, social accounts, and email, then reports an overall score with per-channel breakdowns (for example: Website 84, Social 61, Email 68). Each flagged snippet carries a severity, so you see which lines pull you off-voice and how far.
How Savra puts it to work
Run the free audit at savra.ai/genome. The score takes about 90 seconds, and the resulting Genome powers guardrails across all 12 Savra domains, from social posts to chatbot replies.
People also ask
What does a Brand Genome score mean?
It measures how consistently your published marketing sounds like your brand. 100 means every channel matches your voice; a low channel score points to where drift concentrates.
How long does a Brand Genome audit take?
About 90 seconds. You get an overall score, per-channel scores, and flagged off-brand snippets with severity levels.
Is the Brand Genome audit free?
Yes. The audit is free and self-serve, and it is the front door to Savra.
Related terms
Where this lives in Savra
See how Savra puts brand genome to work.
Does your brand sound like itself?
Run the free 90-second Brand Genome audit and see where your marketing drifts off-voice.